DAM999 started its journey to reach its millions of audience with the pre-launch in Navarasa fashion show held on 10th January 2010 at Gold Souk, Cochin. The official launch of the cast and crew of the movie DAM999 together with the Navarasa - The Color of Emotions fashion show is marked in the pages of history. The Navarasa collection showcased 54 outfits, six each in nine different colors corresponding to nine emotions was presented in9 rounds by 12 models. Alesia Raut, supermodel of the fashion world added glamour to the occasion.

The shoot of DAM999 started in the backwater city, Alleppey. Lord Curzon called Alleppey as Venice of the East. This town is rich in lagoons, backwaters, canals, and beaches. Kuttanad, the rice bowl of Kerala is situated in this district. Kuttanad makes Kerala so beautiful with its small streams, paddy fields and that never ending wind. Alleppey was one among the busiest center of trade. Coir factories and prawns industries add more beauty and pride to this district.

This district has always been world famous for its snake boat race held on second week of August every year. This boat race is named as Nehru Trophy on behalf of India's first Prime Minister Jawaharlal Nehru who inaugurated this occasion in 1952. This beautiful town witnessed the initial shooting for the movie. The Safe Botel, a creation by Sohan Roy which was highly acclaimed by the tourism industry was used for the shooting of the movie.

Director Sohan Roy along with the cast and crew further moved to Cochin, the Queen of Arabian Sea for their next schedule. Cochin is situated in Ernakulum district and is one among the principal seaports of the country and is also the second largest city in Kerala. Cochin is regarded as the financial capital of Kerala. This seaside city is bordered by Arabian Sea in the east and Western Ghats in the west. Ancient travelers and writers always referred Cochin in their writings and it still continues. Cochin was the capital of Portuguese India until 1530. This beautiful, fast and vibrant city was also one among the major locations of the movie.

Next location for the movie was Ootachamund in short Ooty, the Queen of Hill Stations. This hill station is one among the major tourist destination in India. This is also the capital of Nilgiris (Blue Mountains) district. Ooty is famous for its picnic spots and tea estates. It is situated at an altitude of 2,240 meters above sea level.

The Annual Tea and Tourism festival attracts crowd from various parts of the world. Ooty, as it is a hill station is the best tourist spot during the summer. Ooty is the best place to feel the nature. This tourist spot always attracted most of the films and thus it witnessed many shootings. This might be for the first time that this hill station witnessing the shooting for a Hollywood movie.

Dubai, one among the seven emirates of United Arab Emirates is the second largest Emirate by area. Dubai is one among the important trading hub as its geographical location favors it to be. Today Dubai has emerged as a global city and also a business hub. Oil industry was once the prominent income for this Emirate but now tourism, property and financial services are also playing a major role in this.

Fujairah got the chance to witness the shooting the shooting of the movie in the largest oil tanker 'Front Sabang'. This oil tanker is 1500 feet long. Shooting in this oil tanker attracted the attention of the world cinema. This might even add another Guinness record to Sohan Roy and his team.

The whole Maritime community and Dubai witnessed the pre-launch of the movie. DAM999 was pre-launched in the Middle East during the ShipTek award night. The venue was graced with the presence of the prominent personalities of DAM999 including the two National award winners. The National award winners were honored during the occasion. The cast of the movie were also present at the venue. With that happiness and peace of mind the cast and crew returned back to Kerala, God's Own Country.

Thrissur, with its archeological wealth, rich history and cultural heritage is regarded as Cultural Capital of Kerala. Thrissur became world famous because of the festival Thrissur Pooram, the most spectacular and colorful festival of Kerala. It is said that Sakthan Thampuran is the architect of the present Thrissur town.

Kerala Kalamandalam, Kerala Sahithya Academy and Kerala Sangeetha Nataka Academy are situated in Thrissur and thus this small town is rich in all sense. It was with pride that the Director of the movie moved to this town with his cast and crew.

Peechi was one among the prominent locations of the Thrissur city. Peechi dam was the perfect location for the movie. Vinay Rai, Jinnet Rath, Linda Arsenio , and Vimala Raman were the actors for the shoot at Peechi.

Hyderabad is also known as City of Pearls and City of Nizams. Hyderabad is one among the prominent information technology hub in India. This city is the capital of Andhra Pradesh is the most populated city of the state. This city is the home of the Deccan Chargers, an Indian Premiere League Team.

Hyderabad is famous for its Ramoji Film City. This film city is the world's largest integrated film studio. The climax scenes for the movie were shot in this film city. All these locations were perfect for the scenes shot there. Thus for the first time the international audience will witness a Hollywood movie shot mainly in India.

Ramoji film city witnessed the shooting of DAM999 for nearly 14 days. The complicated sets of pump house and tunnel were the main attractions at Ramoji. These sets were designed and created by the prominent personality Padma Shri Thota Tharani.

All these locations were perfect for the scenes shot there. Thus for the first time the international audience will witness a Hollywood movie shot mainly in India.